A couple of weeks ago, App Annie and Distimo introduced new services on the same day, which, according to Shane Schick, writing for Fierce Developer, may well seriously change how application monitoring will take place in the future.
So, the latest version of App Annie Analytics will provide information about the position of the application in the tops HOURLY, send reports that support CSV, and also, very importantly, will give third-party companies access to the API of the company’s service.
This decision is connected with the desire of App Annie to help those developers and publishers who are interested in transferring information from stores to their own databases.
App Trends from Distimo, in turn, will allow you to track the daily dynamics of downloads and revenues of any application in the world over the past two weeks absolutely for free (in order to find out the exact numbers, not the orders, you will still need to purchase AppIQ).
Vincent Hoogsteder, executive director of Distimo, explained this initiative as follows: “Many independent developers are already ready to use mobile analytics. The main difficulty for them is to get access to the tools and services that teams with large budgets have.”
As for the future, both companies consider segmentation by country to be one of the most important areas for themselves. It will allow you to monitor the effectiveness of localization and regional advertising campaigns, experiment with the project on different markets.