Interviews about the first indicators of Jungle Heat, secrets of advertising effectiveness by ROI, key features of the new OS from Amazon – this and much more in our traditional digest for the week.

Mail.Ru Group: Europe is a more promising market for Android gamesMore than three months ago we took from Mail.Ru Group interview in connection with the release of their project Jungle Heat on Google Play.

After the game appeared on iOS, we decided to ask publishers about how they worked on its promotion on Android, and what they expect from the App Store.

Evaluation of the effectiveness of advertising by ROIPixonic has shared with us an interesting article about how to evaluate the effectiveness of advertising by ROI indicator.

Gartner and the numbersOn Thursday before last, Gartner presented a report according to which this year the number of downloads from mobile markets will amount to 102 billion.

We offer you a short story about how we tried to understand what Gartner analysts meant by these figures.

50% of mobile developers do not earn anything on their appsHow much mobile application developers earn on their projects, and what is the average number of studios, the organizers of the ADC conference told in their extensive research (the same guys conduct GDC).

Cut the Rope 2 announcedZeptoLab has announced a full-fledged second part of the Cut the Rope puzzle.

Amazon unveils Fire OS 3.0Amazon has announced the launch of the third version of its own Android firmware for Kindle Fire tablets.

Photo source: Josip Šulj

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