The most interesting articles and materials of App2Top last week: a big interview with Yandex about its mobile plans; word of mouth – as the main marketing tool in the mobile application market; the answer to the question of how successfully the new Rovio game went; the secrets of the mobile multiplayer and much, much more.
1. Developers and Publishers about the updated App Store (continued)It’s been more than two weeks since the release of the new iOS and the update of the Apple app store, and the controversy around it has not subsided.
How critical were the App Store changes for developers and what do they think about it? Read the continuation of our Friday material.
2. Apple plans to ban offers in the App StoreAccording to a new point in Apple’s rulebook (Apple’s App Review Guidelines), apps that sell or advertise other people’s apps in a way reminiscent of the App Store will be removed from iTunes.
3. “Yandex” about Yandex.StoreYesterday it became known that Yandex is launching its own app store.
Head of Yandex service.Store Alexander Zverev told us about the details of the new app store.
4. Word of mouth and mobile gamesAlmost all developers, even beginners, know that making a mobile game is only half the battle.
Much more important is the question of how users find out about it. Gamasutra has published the results of a study whose main goal was to get an answer to this question.
5. Distimo told how the translation of the application affects its downloadsDistimo has published a study on the difficulties of translation in the App Store.
Analysts found out which language was the most popular in applications in August 2012 and how much localization affects revenue.
6. First Results of Bad PiggiesRovio until recently was something of an idol for mobile developers, being a company that was able to not only earn money on one game, but also build an entire entertainment empire – with cartoons, coloring books, soft toys and gelatin candies.
7. Apple is increasing its presence in the US marketDespite the fact that Samsung remains the top vendor of mobile phones and smartphones in the US market, Apple is rapidly catching up with the Korean company in terms of the number of users, comScore reports.
8. 54,000 downloads are needed to get into the top 10 App Store USADo you want your app to be included in the top ten free on the American App Store?
You will need 54 thousand downloads daily to get into it, according to App Annie.
9. Mobile Developer’s DictionaryWe have collected all the terms related to the marketing of mobile applications in one way or another in one article, which we present to your attention.
We have accompanied each term with a detailed description.
10. Mobile multiplayerWendy Kidd, a developer from Blockdot, shared his thoughts on how best to build the gameplay of mobile multiplayer games, at the same time telling about what they basically are.
11. Revenue from Google Play increased by 137 in 6 months%Google Play earns much more than 6 months ago.
According to analysts from App Annie, the revenues of the official Android app store increased by 137% in the first six months. This has already been felt by some mobile developers both in their home and international markets.
