Imangi Studios has announced a new record in the mobile market: reaching the mark of 50 million downloads of one game in 14 days. Even Angry Birds can only dream about this performance.
In the line of unconditional mobile brands (where there are not so many projects yet – Angry Birds and Cut the Rope), it was worth recording Temple Run for a long time, which only lazy did not copy last year. Moreover, if anyone remembers, it all started last winter not even with cloning mechanics, but borrowing the name and icons.
In August, the situation escalated: almost every week a project resembling the creation of Imangi Studios was released on iOS and Android like two drops of water. Even now, in February, the first three places in the Russian free top of gaming applications are for runners: “gold” is for Rail Rush from Miniclip, “silver” is for Temple Run 2, and “bronze” is hanging around the neck of Subway Surfers from Kiloo.
But most of the projects are far from the original indicators, despite the high quality of execution of many of them. Agent Dash or Pitfall, for example, is even better than the Imangi Studios game. Did it help them earn money or set a record for downloads. No, because the strength of the brand already plays a role here.
It was she who provided the continuation of Temple Run with a crazy 50 million downloads in two weeks, which the game is in three leading world stores: App Store, Google Play and Amazon Appstore. This game broke the previous record of reaching the 50 million mark, set a little less than a year ago by Angry Birds Space. The creation of Rovio took 35 days to reach this figure.
The dynamics are as follows: on the day of release, Temple Run 2 scored 6 million downloads, another 14 million over the next three days. Accordingly, the game collected the remaining 30 million in 10 days. At the moment, the project is in second place in the American top of free iPhone apps and seventh in the box office top.
We ourselves are surprised by such high performance of the game. And, yes, except as the strength of the brand, it is difficult to explain, because the game is, corny, not optimized (numerous complaints about brakes on the iPad 3 confirm this), and graphically sloppy in places (the background, for example, is smeared). We are no longer talking about intrusive monetization.