Tapjoy, the developer and owner of the eponymous platform for monetization and advertising in mobile applications, announced the conclusion of a strategic partnership with the provider of analytical information for developers Kontagent. According to the parties, the result of this cooperation should be new products and services for the mobile industry.
According to Tapjoy CEO Mihir Shah, together with Kontagent, his company will be able to offer solutions that help developers improve such indicators as attracting and retaining users, as well as simplify many aspects related to monetization. Note that Kontagent tracks more than 150 million monthly active users in more than 1,100 applications and processes over 1 billion messages per day.