Sales of Angry Birds plush toys by the end of 2012 will amount to $ 400 million, – said Rovio partners from Commonwealth Toys & Novelty.
This is twice as much as last year. In this scenario, according to the authors from the ArcticStartUp website, Rovio’s revenues for the year may amount to about € 150 million or $186 million. Recall that last year the company’s earnings amounted to € 75.4 million, 30% of which brought the brand offline.
In other words, if last year the plush toys earned Rovio € 22.6 million, then this year, based on the calculations of Commonwealth, which directly produces them, the figure of the license fees of the Finnish company can grow to a much more impressive €45.5 million.
The growth of consumer interest in products under the Angry Birds brand has also had a positive impact on the plush industry, which has been in far from the best condition in recent years,” said one of the company’s senior representatives.