The Japanese gaming bestseller of the company GungHo, which has 15 million users and earns more than $ 100 million a month, lost the palm in the box office top of Japan to the messenger LINE.
However, only for a few hours. At the moment, Puzzle & Dragons has returned to the first place.
The fact that for some time the first place in the top was for LINE, was announced this morning by gumi executive director Hironao Kunimitsu (Hironao Kunimitsu).
パズドラが2位に落ちた！！ LINEが1位に http://t.co/slo3k2ZtdJ
— 国光宏尚 (@hkunimitsu) June 21, 2013
What happened?
Serkan Toto suggests that the temporary dominance of LINE was caused by the appearance of new cards with bears, bunnies and hearts in the messenger. The cost of the set is $1.99 (170 yen).
According to Toto, with 50 million users and a DAU of 50-60%, it is not surprising that LINE sales have risen so much. And moreover, another successful set on the “mimimi” theme may well reset Puzzle & Dragons to second place again.