The first mobile blockbuster Mail.Ru Group has gained more than 1.2 million downloads on the iOS platform since its release on May 10, 2012.
It is clear that the free-to-play distribution model, rare for such large-scale projects, contributed to such a serious number of downloads. But how much did the guys from Mail.Ru Group – unclear. Considering that now their project in the American box office top is huddled somewhere outside the first thousand applications, it is clear that they have nothing to be proud of here yet.
But in Mail.Ru They are not discouraged. According to the head of the company’s mobile division, Alex Patsai, the project is aimed not only at the American and Russian markets, but also at global distribution. In this regard, the latest update to the game has support for six European languages. Localization for Asian markets is next in line.