In the first month of sales of the iPad 4 and iPad mini, only 4% of the sessions of “apple” tablets went away. The duration of the sessions on the new products also turned out to be less than that of the older brothers.
As the Boston company Localytics found out, at the beginning of December, the iPad 4 accounted for only 2% of the total iPad traffic (not network, but total usage). The iPad mini went the same amount. This is far from the best indicator in terms of dynamics. The iPad 3, for comparison, accounted for about 14% of the American market of “apple” tablets on the fourth day after the start of sales.
Weak growth rates in the number of sessions can be explained by the fact that LTE versions (usually very desirable) of both new products were not available until the end of November. Perhaps in December, the situation, taking into account the Christmas sales, will look completely different.
As for the average length of sessions in applications, it is also small for new products, if compared with previous versions of Apple tablets. Although, in general, on the same level with them – the iPad 3 has a session length of 260 seconds, the iPad 4 has 247 seconds.
Out of curiosity: the longest session for the first generation iPad. Moreover, its separation from the similar indicator of the iPad 2 is very significant – 392 seconds against 263 seconds.
Localytics obtained the results based on data from applications supporting the company’s analytical mobile platform.