According to RBC daily, MTS, the Russian mobile network operator, earned about 800 million rubles on mobile applications in the third quarter alone.
According to the results of the third quarter of this year, MTS earned 800 million rubles on services offered in mobile applications (in the same period last year, its revenue was 450 million rubles), sources close to the company report.
A year ago, due to the sale of additional content, the company earned about 10% of total revenue. MTS representative Valeria Kuzmenko claims that by now the number of downloads of MTS mobile applications has tripled, and the number of users has increased by 20% and reached 4 million people. According to RBC, mobile applications of the operator generate revenue due to subscription fees (mobile TV, cloud and navigation services) and transaction fees (financial services).
The total revenues of Russian operators from mobile applications over the past 2 years have increased by 40% – from 1.8 billion rubles. in the second quarter of 2010, up to 2.6 billion rubles. in the second quarter of 2012, the Russian analytical company ACM-Consulting calculated.