The global mobile games market will grow to $12.3 billion by the end of this year, Newzoo reports in its latest report. Analysts say that this is 35% more than last year.
According to the alternative segmentation model of Newzoo, which divides the games market by screens (TV screen, “personal” screen, and so on), tablets will become the driver of such rapid growth (they, together with pocket consoles, belong to “floating” screens). Game revenue for them will grow by 78%.
Curiously, the total revenues of “floating” (meaning, changing hands) devices will grow slightly, by only 3.1% to $8.9 billion. This is due to the rapid decline in interest in portable consoles (projected -21%), games for which, most likely, have earned more games for tablets over the past year.
The growth of the market of games for “personal” screens (smartphones) will be 22% or $8.5 billion.
In general, the global games market will grow by an insignificant 6%, “thanks” to the decline in revenues of all segments, except mobile and MMO, and will crawl from the $70.4 billion mark. Of the last figure, games for tablets and smartphones will account for only 18%.