Now Microsoft Studios is competing with Google and Apple, said Phil Harrison, vice president of the interactive entertainment division at Microsoft.
With the release of 30 games created by Microsoft Studios for Windows Phone 8 and Windows 8, the studio intends to compete not only with game console manufacturers, but also with major mobile market players Google and Apple.
As Phil Garrison states, “We are not only developing games for Xbox 360 and working on Smartglass, we are releasing separate games for Windows Phone 8 and Windows 8. Which means we are competing with both traditional console companies, as well as Google, Amazon and even Apple.”
In addition to expanding the competitive environment, Microsoft intends to take far from the last place in the mobile games market. Now she is looking for new business models and ways to play on devices, hiring specialists from the industry of game consoles, Web 2.0 and online games.
Recall that in September, the company has already opened a studio in London specializing in the development of games for Windows Phone 8 and Windows 8.
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