The other day, the official Facebook developer blog has published examples of how the integration of the social network with game projects affects.
52% of players in Are You Smarter than a 5th Grader (Ludia) are connected to their FB accounts in the game. About 70% of the game’s revenue comes from them. The iPad version of Bingo Blitz (Buffalo Studios) has 55% of the audience playing using their Facebook logins, and 62% of the project’s revenue is based on them.
According to representatives of Wooga, users entering Diamond Dash from a “Facebook” account will spend money with a probability 9 times greater than the rest. According to Dragonplay, the engagement of Facebook users is 135% higher than other players and, on average, they pay 85% more. A similar indicator for the SingPop game from FreshPlanet is 35%.