The results of the latest study showed that the majority of smartphone and tablet owners who download apps still prefer free content.
According to a report by the Pew Research Center, only 46% of those who downloaded apps to a smartphone or tablet paid for them. The survey involved 2,260 Americans over the age of 18; the study was conducted in July and August of this year, but the results were published only this week.
Last year, similar figures were obtained, which means that despite the fact that the number of users, as well as the number of applications, has increased, people are still reluctant to make purchases.
Especially considering that there are a lot of high-quality free apps on the market.
Of those who paid for apps, 52% said they spent no more than $5 on the app. At the same time, 17% admitted that they spent $20 or more on one application.
Interestingly, tablet owners, as it turned out, are more likely to pay for applications than smartphone owners. In addition, they are willing to spend more money than those who download apps to smartphones.
What is the reason for this, it is not very clear. According to analysts, this may be due to the size of the screen, which makes sessions more enjoyable, as well as higher-quality content.
In addition, the socio-demographic characteristics of those who pay for applications were analyzed. It turned out that men with a higher education from 30 years old who live in cities are most inclined to shopping.
