A paying Candy Crush Saga player brings King $40 a year, said gaming market analyst Michael Patcher at NY Games Con in New York.
At the same time, according to him, the British company managed to monetize about 8% of its entire gaming audience.
With this statement, Patcher supported the executive director of Grab Games Anthony Borquez, who noted that game developers will have enough to indulge the “whales” who spend several hundred dollars a month in games.
According to Borquez, “whales” are no longer a monolithic audience, today it is impossible to bring them all together in one game, so it is necessary to work on attracting a wide audience to projects.
Another GamesCon participant Eric Goldberg noticed at the end of the discussion that over the past 30 years, the image of a gamer has changed dramatically. If in the 80s the least playing social group were women aged 29-54, today, on the contrary, it is the most important segment in the gaming market.
A source: pocketgamer.biz