The American company shared its results for the last quarter of 2012. Despite the “hot” season, Glu Mobile’s revenue increased slightly, and the number of users fell seriously.
So, the company’s revenue in the 4th quarter of 2012, according to the non-GAAP standard (accounting principles not generally accepted in the USA), amounted to $18.5 million. This is 1% more than in the 3rd quarter of last year (then they amounted to $ 18.3 million) and 24% more than in the 4th quarter of 2011 ($ 15 million). Of this amount, 92% accounted for games for iOS and Android (in Q3, the figure was slightly more – 93%). As a result, Glu Mobile did not earn anything during the quarter, but only lost: the company’s net losses amounted to $ 3.2 million.
Rigid monetization does not bring Glu much profitAccording to Niccolo de Masi, executive director of Glu Mobile, weak results are associated with the cancellation of about 50% of the releases planned for the 4th quarter.
In total, from October to December, the company released a number of projects, among which stand out Death Dome, Contract Killer 2, Dragon Slayer and Contract Killer Zombies 2, responsible for 21% of the non-GAAP profit received by Glu Mobile in the last trimester of 2012.
The total DAU of the company’s products fell from 3.8 million in the 3rd quarter to 3.5 million in the 4th. MAU also significantly decreased from 37.7 million to 34.8 million. It is clear that ARPDAU also showed poor results, falling from 7.5 cents to 6.7 cents.
The company’s main focus in its games is on graphicsThe best financial indicators in December were demonstrated by the Stardom game:
The A List with an ARPDAU of 9.1 cents (this is with a DAU of 65 thousand). Only here, for comparison, in September its indicator was more significant 11.1 cents. The best DAU of Contract Killer 2 is 263 thousand, its ARPDAU is 7 cents.
In the current quarter, Americans plans to release 5 games and earn $ 16-17 million.