Igor Matsanyuk and Alexander Vashchenko, ex-heads of the gaming division Mail.ru , we have registered a company Narr8, which will write book series for tablets.
The idea is as follows: the user downloads text of any genre to the device for free (fiction, horror, lifestyle, comics, popular science literature), while the books support animation and special effects. But, quite logically, the story ends at the most interesting place. The sequel comes out only in 2 weeks, and if you can’t wait, then you can just pay and continue to enjoy reading.
But this is not the only way to make money on TV shows. The application may contain hidden advertising of certain products, successfully interspersed in the text.
Imi Company.vc has already invested $4 million in this project. The app will be available in the USA and Russia for iPad and Android tablets.