Fiksu representatives tried to figure out how the release of the iPhone 5S and iPhone 5C affected the mobile application market.
According to the Fiksu Index for October, the cost of a loyal iPhone user in the United States (who logged into the app at least three times) dropped by three hundredths compared to the previous month and amounted to $1.63. It may seem that this figure practically does not change from month to month. However, a retrospective analysis shows an increase of this indicator by 54% compared to October last year.
Meanwhile, the average number of daily downloads of apps included in the Top 200 free iPhone apps fell by 2%, that is, in October this figure stopped at 5.6 million.
According to Fiksu, the seasonal lull will come to an end as soon as the holiday marketing companies are launched. This will allow you to earn money on new devices that will be found as holiday gifts. Although you do not need to have the gift of foresight to predict marketing growth before the New Year and Christmas holidays.
“The mobilization of the advertising activity of some marketers who want to get a new audience, coupled with the tendency of consumers to remain loyal to the first wave of applications downloaded to a new device, helped to maintain price stability for a month. At the same time, some marketers decided to refrain [from active activity] in October, preferring to limit spending in anticipation of major campaigns that will be held on the eve of the rapidly approaching holidays,” commented Micah Adler, CEO and founder of Fiksu.
Source: www.insidemobileapps.com