For an increasing number of developers, China is becoming the second country in the world in terms of the number of mobile app downloads, although it still lags behind in terms of monetization.
In July, the statistics of the AdMob advertising network from Google were published at the iOS developers conference. According to her, in terms of the number of pages viewed, China came in second place after the United States. It is important for application developers to know about this, but how to use it correctly? After all, China’s mobile market is very different from the American one.
Below are the features that you should pay attention to.
If the Android platform is good for long-term investments, then iOS shows amazing stability, despite the lower income.According to competent sources, in recent months, the number of search queries in Baidu (the largest Chinese search engine) from iOS devices has outstripped requests from Android devices.
AdMob representatives also note that more than three-quarters of all page views of the advertising network from China came from iOS-based mobile devices. Recall that Nokia remains the leader among platforms in China.
Since there are a large number of fakes in China, which are often incompatible with the original platforms, it is difficult to say how many users there are with Android or iOS-based mobile devices. In addition, many people receive mobile phones as a gift from relatives and friends abroad. According to the largest Chinese mobile operator China Mobile, which does not even sell iPhones, 7.44 million iPhone users were registered on the network in the last quarter.
According to Apple’s financial report, sales in China totaled $3.8 billion in the last quarter, and $8.8 billion in the last fiscal year.
Apple has succeeded in China much more than any other Western IT company. Unlike Google, Apple maintains good relations with the Chinese government. The company is trying to get closer to the Chinese model of app stores in order to meet government requirements. Google, in turn, does not distribute paid apps on the Android Market in China. In order to reach the mass consumer, it needs to adapt its stores to market conditions, which is very difficult. Otherwise, local Android app stores will occupy the entire market space.
There are many local Android variants in China, but none of them have wide popularity.
Unlike Western companies, local Android developers offer versions adapted for Chinese users (or, in extreme cases, for mobile operators and manufacturers). Since the Android Market has appeared in China quite recently, many phones use the standard version of Google’s OC.
“All these companies are not so popular,” says Si Shen, executive director of the mobile social gaming network PapayaMobile…