Not so long ago, the Facebook advertising service launched under the name Mobile App Install Ads received three important updates yesterday.
The first is cosmetic: you can now customize the type of advertising directly from the application panel. On the promotion page (promote tab), click “customize ad”, upload an image and add a description suitable for the audience of your application. Actually, everything.
The second innovation is as follows: now iOS 6 users can install the app advertised on Facebook without leaving the social network. When they click on the ad, the App Store appears in another dialog acne. After downloading the app, users can continue working on Facebook from where they left off.
The third update is the most significant. When using the latest SDK, developers and publishers had the opportunity to get acquainted with the “demographics”: how downloads are distributed by age, gender and country.
