The director of Korean JOYCITY, Han Seo Jo, said that Korean users are very demanding about the number of updates.
According to him, Korean consumers spend more time on mobile games that they like than Americans. They use social functionality more actively. This behavior requires developers to pay more attention to the content. Every year, JOYCITY puts out 50 big updates (although Khan did not specify exactly how many products).
Based on this statement, it is quite possible to talk about the proximity of the Korean market to the Japanese one. The fact is that both on the first and on the second, users spend all their free time on games. In other words, there are many more users among them who log into games 15-20 (or more) times a day than in the West.
It is logical that with such an active game, more content is consumed. And, accordingly, all those who are interested in good results in the Eastern markets – it is necessary, first of all, to think about the need for constant development of additional content.
However, there is another point here.
The better the game, the more time the player wants to spend in it. The more time he spends in it, the faster he gets acquainted with the content (in fact, the faster the content is exhausted). This means that, as we have written more than once, it is impossible to stop creating content for those who make free-2-play titles.
JOYCITY has achieved significant success in South Korea, thanks to Rule the Sky and Rule the Zoo. Rule the Sky entered the top five in Japan and Taiwan. It was not possible to repeat the success in the West. However, the failure in the USA and Europe does not bother the studio, which is trying to consolidate Rule the Sky’s position in South Korea.
By the way, the holding of the G-Star conference at the BEXCO Center in Busan, where HanSeo Jo spoke, was overshadowed by the statements of some Korean politicians who equated video games with drugs and alcohol in terms of attractiveness.
Source: pocketgamer.biz