The lack of great competition in the Amazon store has given major brands the opportunity to strengthen their power there. Which Disney took advantage of.
According to the Distimo report, only 8 out of 100 leading brands of the mobile games market do not have apps on the iOS AppStore. On Google Play, this figure is already 25%.
As for Amazon, only 28 of the largest companies out of 100 have at least one app in the store. So, despite the small variety of brands presented, not everyone ignores the platform from Amazon.
Presence of the 100 coolest brands in the App Store, Google Play and AmazonAccording to Distimo data for October, 6 out of 10 apps with the most downloads on the Amazon Appstore belong to Disney.
Top 10 Apps with the most downloads on Amazon in OctoberThis partly explains the recent release of Where’s My Water 2?, the store’s most downloaded app.
However, the presence of other apps in the top 10 highlights that Disney was able to gain a dominant place in the store thanks to different brands and channels.
In total, the company has 23 apps on Amazon. Of course, this is much less than 54 on Google Play and 251 on iOS, which once again confirms the fact that Amazon has something to strive for.
Source: www.pocketgamer.biz