Expansion to the east. The British company King has launched its mega-popular title Candy Crush Saga on the Kakao Talk platform in South Korea.
This is a very significant event, given the rapid growth in the popularity of the messenger, which has grown significantly both in terms of audience and earnings over the past year.
Many titles launched on Kakao Talk are in the top ten on Google Play worldwide. In just a year, Kakao Talk has gained 30 million players and more than 400 million downloads.
In turn, King was able to attract more than 15.5 million Facebook users to Candy Crush Saga. Every day the game is launched more than 700 million times on Android and iOS devices. Recall that Candy Crush Saga is a game in the genre of “three in a row”, for which more than 400 levels have already been created.
Source: venturebeat.com