Despite its strong position in the mobile market, Big Fish claims that it still earns much more on its web portal.
As Jessica Sachs, Big Fish’s director of developer relations, stated in her speech at Casual Connect Europe, f2p games have three times more ARPDAU on the company’s portal than similar projects on mobile platforms.
So, despite the big hype around iOS and Android, you should not abandon the old markets. The familiar PC Internet is still an important segment.
As our colleague from Pocket Gamer Keith Andrew notes, Sachs also stated about a serious difference in audiences between f2p games and projects distributed according to the freemium scheme (this is usually a hidden object). The main audience of the first are men, but 87% of the second are women.
Sachs also stated that even now there are a lot of poorly ported PC games to mobile games on the market. While a full-fledged migration requires a major UI change, developers and publishers do not always burden themselves with this. As a result, low-quality projects appear on mobile platforms.
Concluding her speech, Sachs called for reducing the size of game distributions: “the smaller your game, the greater your chance of success.”