To improve the cross-platform performance of their own games, experts from Arkadium interviewed 1,500 American users.
It turned out that compared to fans of playing on Facebook, users of mobile devices spend more money on in-game purchases.
About 43% of respondents made purchases in mobile games, and only 38% – while playing on Facebook.
However, Facebook users are more active in terms of content consumption. More than half of Facebook users (56%) play more than three games a week. The same indicator on mobile devices is slightly lower – 48%.
46% of respondents named the possibility of playing together with friends as the most important thing for them in the game.
A source: http://www.pocketgamer.biz