For its employees, Apple launched the “App Discovery” campaign for free download of applications from the App Store.
The main goal of App Discovery is to improve the skills of employees. With the help of this incentive program, the company plans to help its employees navigate the entire diversity of the App Store.
Under what conditions these gifts from Apple to their subordinates will be implemented for developers is not yet specified. Perhaps by paying developers in advance or reducing their own margins.
It is also unknown how long this action will be for the employees of the Apple company. This can be either a Christmas gift, or a long-term campaign with unlimited access to paid applications or with a conditionally stated amount of purchases.
The launch of the bonus program is scheduled for this week.