Recently, the approval period for applications in the App Store has increased significantly, according to the AllThingsD resource, and those developers who planned to release their application by Christmas may not have time.
Already, according to AllThingsD, it can take up to three weeks for an appruv. It is possible that in the near future this period will increase, firstly, due to the recent release of the iPhone 5, iPad Mini and the updated version of iOS 6, and secondly, with the Christmas rush.
According to rumors, in order to cope with this volume, Apple has already transferred some employees from the Mac App Store to iOS.
However, Apple itself advises developers planning to release the application before Christmas to send the application for consideration before Thanksgiving, which this year will be November 22. Recall that from December 21 to December 28, Apple officially goes on vacation.