A recent Rumble study found that owners of Android devices are several times more likely to share articles with friends than owners of iOS devices.
The study was conducted from May to July of this year and more than 100,000 smartphone and tablet owners took part in it. The results reflect the activity of users in relation to more than 40 informative resources.
The following statistics were revealed:
- 76% of users exchange articles via e-mail, and social services Twitter and Facebook received only 12%;
- 70% of users responded to pu sh notifications by opening applications that launch in one click;
- 68% of users logged into Rumble through a third-party account chose Gmail for this purpose, the remaining 32% used Facebook;
- iPhone owners open, read and share articles three times more actively than iPad owners;
- when choosing the layout of icons, user preferences were distributed 50-50 between the traditional grid and a more dynamic tile.
Rumble’s research shows that it is too early to make assumptions about user behavior in relation to information applications.
It would seem logical that using tablets to read articles will become more popular than using phones, but the iPhone has debunked this myth. Similarly, Twitter and Facebook are usually regarded as the most popular means of communication that the Internet offers. However, they are noticeably lagging behind email, which is much more often used to share interesting stories with friends.
Source: www.fiercedeveloper.com