Android is losing the American market

Compared to the results for the third quarter of last year, the share of Android in the United States decreased by 9%. Currently, devices on the Google platform own 57.5% of the mobile OS market.

iOS, on the contrary, is gaining momentum: the share of the platform has increased by 14%. So, at the moment, more than a third (35.7%) of the mobile operating system market in the United States is behind the “bitten apple”.

In terms of the number of devices, Windows Phone unexpectedly overtook RIM’s BlackBerry OS. However, this was not due to the growth of the Microsoft platform, which, to put it mildly, turned out to be insignificant (from 2.7% in the third quarter of 2011 to 2.9% in the third quarter of 2012), but due to a significant drop in the positions of Canadians: from 6.9% to 2.1%.   

As for Europe, the situation here, if we talk about the two leading platforms on the market, is the opposite: iOS is reducing its presence, and Android is increasing.

The iOS market share in the Old World decreased by 0.8% to 16.5% of the market over the year. At the same time, Android increased its share by the same 16.2%, taking 67.1% of the mobile OS market. RIM retained the third place – 5.9%, although the platform’s position weakened by half: in the third quarter of 2011, the platform held a share of 11.9%. Windows is slowly gaining popularity in Europe as well – its share was 4.9% at the end of September.

Android also prevails in China (65.2%), iOS is in second place in popularity (18.6%), followed by the good old Symbian with 7.7% by a large margin.