Amazon is analyzing the results of the introduction of the Amazon Coins virtual currency and talking about an increase in developers’ income. Obviously, the company was satisfied with the results.
As we have already written, in May 2013, Amazon officially “put into circulation” the virtual currency Amazon Coins. In the hope that American Kindle Fire users will spend more, all owners of the Amazon tablet were given “coins” for $ 5. You can buy apps and games on Amazon Coins or spend them on IAP.
Technical Evangelist Peter Heinrich he stated in the blog of Amazon developers that users reacted “perfectly” to the innovation. “Hundreds of millions of Amazon Coins have already been spent, which represent real dollars for developers,” he adds, “and developers receive the same 70% of sales revenue.” Note that at the moment 100 Amazon coins cost about $1, so we are talking about “millions of dollars”.
By the way, Amazon reported that after the introduction of Amazon Coins, “almost half of those developers who monetized their Amazon applications using “coins”, weekly income increased by more than 50%.” Halfbrick Company (Fruit Ninja game developer) confirms the data and adds that “thanks to Amazon Coins, the revenue in the first week after the release of the new currency was higher than the week before. Interestingly, cash receipts from “coins” have also increased.”
Users can already purchase virtual currency in bulk – for $90 they give a maximum of 10,000 “coins”. Apparently, Amazon will continue to promote Amazon Coins.
A source: pocketgamer.biz.