A couple of days ago, Mixpanel launched the Activity Feed service, which allows you to see every action performed by the user in the application from the moment it was first opened.
As is well known, each user uses applications in their own way. And everyone may not like something specific about the work of a particular program. The problem is that the developer, often piously confident in his genius, as well as in the perfection of his own application, often cannot soberly evaluate his own brainchild, understand what users do not like about it. Or, to put it more simply, remove the log from your eye yourself.
Activity Feed is designed to help such developers. The service displays a time chart for each user who downloaded the application. It marks every step taken by the user from the moment when he first launched the program.
Thanks to this, developers will be able to track which features in their applications are used most often and which are not used at all. Also, developers will be able to find out on the basis of the data obtained why (after which) users abandon the application.
Activity Feed is available for free to all users of People Analytics, another Mixpanel service that allows its customers to view the profiles of all users of their application.
Below is an example of how Activity Feed works with the AirBnb app. The latter helps to rent housing.
