It took only 19 days for the Japanese mobile super hit Puzzle & Dragons to increase the number of its users by another 1 million and thus reach the milestone of 10 million.
We have already noted that the increase in the game’s audience was significantly influenced by advertising on Japanese television. After the start of the advertising campaign, the time for which Puzzle & Dragons gained another million users was in the range from 17 to 20 days, and once even 12 days. By the way, according to some estimates, the game earns over $50 million a month.
First of all, thanks to the success of Puzzle & Dragons, estimates of the capitalization value of GungHo are growing by leaps and bounds. Now this amount is $5 billion. Thus, the company has left behind such “whales” as DeNA, GREE and even McDonalds Japan.