The company Heyzap, which owns the gaming social network of the same name, announced the official launch of the Ads SDK. The new toolkit integrates advertising modules with an interesting feature into applications.
It consists in taking into account the preferences of the player. The selection of projects that are shown in ad blocks is based on information about what the user is playing.
Despite the fact that the new SDK has been officially announced only now, according to the developers, developers from such well-known companies as Zynga, Tiny Co, Storm 8, Kabam and Com2uS are already using it. In total, advertising modules from Heyzap “spin” in 350 games.
The toolkit is released for iOS and Android.