There is one more investment project on the market. Nexters announced the launch of Boost. The company calls the initiative “a program to search for future blockbusters in the early stages.” Within its framework, the developer is ready to invest in external teams. We are talking about amounts from $ 500 thousand to $ 2.5 million.
Nexters Boost is competitive in nature. To participate in the program, you first need to send an application. After that, Nexters will conduct a selection among applicants. The teams will be evaluated according to the following criteria:
- availability of a playable prototype or MVP;
- team structure and ability to create a finished product;
- the game has the potential to win an international audience;
- product and marketing innovations.
Nexters also notes that special attention will be paid to Russian-speaking developers from the CIS and Eastern European countries.
Those studios that will be selected “will receive expertise in the development of projects, as well as financing in the amount of approximately $500 thousand to $2.5 million in exchange for a share in the studio.”
The launch of the program in the company is explained by the desire to help independent studios to reach the international level. However, Nexters notes that cooperation with external studios will also contribute to the development of the mobile giant.
Nexters Boost, judging by the announcement, is only the first step in the implementation of the company’s M&A strategy. The latter is aimed at “increasing the number of successful games developed with the participation of Nexters, as well as creating new opportunities for the company’s growth.”
The announcement of the program is Nexters’ first high—profile announcement since August, when it went public. It was assumed that after that its market valuation would reach $1.9 billion. In September, it was also reported that the company’s net receipts (bookings) for the first half of 2021 increased by 29% year-on-year and reached a record $268 million.
Tomorrow on App2Top.ru At 13.00 there will be a live broadcast with the participation of Boris Herzovsky, co-founder and head of Nexters R&D, and Max Postnikov, executive producer of Nexters Boost. The stream will be just dedicated to Nexters Boost. Come watch and listen. We also invite you to leave questions now. This can be done both in the comments under the publication and in the comments under the post on social networks.