The MY.GAMES brand continues to invest in gaming companies. Division Mail.ru The Group acquired a minority stake in the Belarusian publisher Mamboo Games, which specializes in hyper-casual games.As a result of the deal, MY.GAMES plans to strengthen its hyper-casual direction.
“Only in the first month after the announcement of the hyper—casual publishing program, we received more than 250 applications for participation,” says Elena Grigoryan, CMO of the brand.
As part of the program, which was launched in the spring, developers of hyper-casual games can count on 60% of the net profit from their projects. Thanks to the deal with Bamboo Games, the company expects to provide potential participants with new access points to its ecosystem, including purchasing and traffic analysis tools.
Mamboo Games was founded in 2020 and has already signed more than 10 exclusive agreements with studios. The company offers developers access to analytics tools and helps them develop projects.
Also on the topic:
- The Bell: MY.GAMES will be listed on the stock exchange in 2021 at a valuation of $2.5-3 billionMY.GAMES has bought a controlling stake in the Russian studio Deus Craft.
- The amount of the transaction can reach up to $49 millionMY.GAMES bought a share of Reaction Games, formed on the basis of the mobile daughter Alternativa Games
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