Mobile operator Jio Platforms, in which Facebook and Google previously invested $ 20 billion, has taken up gaming investments. The Indian company was one of the sponsors of the California startup Krikey, which develops mobile AR games.
Yaatra
Krikey has conducted a Series A funding round. The amount of investment has not been disclosed, however, Jio Platforms notes that the California startup had already raised $22 million before this deal.
Krikey received the investment shortly after it launched Yaatra, a new AR game for mobile devices. The project is visually inspired by Indian culture and is dedicated to the adventure of Princess Maya, who will have to defeat the king of monsters and become a queen.
Indian residents using Jio services will receive exclusive content in Yaatra, including a 3D avatar and access to special levels and weapons. “Krikey will introduce an entire generation of Hindus to augmented reality,” said Akash Ambani, Director of Jio.
Earlier, Jio Platforms noted deals on the takeover of the music streaming service Saavn and the startup Haptik, which develops virtual assistants. Also this year, the company participated in negotiations on the return of PUBG Mobile to the Indian market.
Also on the topic:
- Another 43 Chinese apps have been banned in India. 8 of them are games
- PUBG Corp. will return PUBG Mobile to India under a new brand and invest $100 million in the local market
- Indian Startups want to create their own store to avoid paying Google commission
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