One of the most significant transactions of December took place. Israeli developer and publisher Moon Active, known for the cash blockbuster Coin Master, announced the purchase of Belarusian Melsoft, noted for mobile hits Family Island and MyCafe.
How much the studio cost is not specified. We can talk about at least several hundred million dollars. At least, it is easy to come to this conclusion, knowing:
- this year alone, Melsoft’s revenue amounted to $160 million (VentureBeat estimate);
- at the same time, throughout the year, the studio’s revenue grew rapidly from month to month (according to AppMagic, the studio earned $3 million on IAP in January and already $10 million in October).
In other words, even with a small multiplier x3 Melsoft could cost $ 500 million. But, rather, the multiplier was bigger. And Moon Active could afford it. Only on IAP and without taking into account the share of platforms, Coin Master has been earning $70-80 million per month for the last year.
“Moon Active will continue to develop games with a high level of performance, as well as expand its family with the most talented teams as part of strategic acquisitions. Today we are looking for companies that create the right products and at the same time share our culture and values. We were lucky to find Melsoft. We are proud that they chose us as their partners,” Samuel Albin, CEO of Moon Active, commented on the deal.
Melsoft is officially based in Cyprus. Now it has a staff of about 240 people. Most of them work in Belarus. The studio itself recently acted as a “buyer”. Previously, she integrated the studio Easy Team, the developer of Family Island.
Moon Active is an Israeli company that also has a large division in Kiev and an office in London. In total, it employs more than 650 employees. The main project of the company is slots Coin Master.