The publisher of mobile games Azur Games has invested in a previously non-core asset for itself. The company acquired a 15% stake in Neosus Studio, which develops mobile applications of a wide profile (from answering machine to document scanning and wallpaper installation).
A representative of the company told about this App2Top.ru . According to the provided press release, the amount of investments amounted to $2.2 million. Thus, the full cost of the studio was estimated at $14.6 million.
In connection with the deal, Azur Games also announced plans to expand beyond the gaming segment. The publisher plans to take up the creation of non-gaming mobile software. This is part of his diversification strategy.
“We are interested in the mobile app market and we want to develop new products with those who already have relevant experience. We have a strong marketing expertise accumulated over the years, so we believe that together we will be able to create great projects and give new experiences to users,” said Dmitry Yaminsky, co—founder of Azur Games.
He also noted that the publisher is ready to invest in teams specializing in the creation of non-gaming applications in the future. Azur Games will publish them as part of a new direction.
Recall that Azur Games is a gaming company with Russian roots and head office in Larnaca, Cyprus. She is engaged in the creation and launch of both midcore and hyper-casual mobile games. Among her most notable titles are Modern Strike Online, WormsZone.io , Stack Ball, AXES.io .
As for Neosus, according to AppMagic, it is a team registered in Lithuania. Its most downloaded and cashed applications are Scanner PDF, Translate Me, App Icons and Call Recorder for Me.