Zynga has announced the launch of a game in the match-3 genre based on its own FarmVille franchise, the Venturebeat resource reports.
The company will obviously try to win the first places in the world tops from two other popular titles in the same genre – Candy Crush Saga from King and Bejeweled from EA.
This is part of Zynga’s overall strategy. Her ultimate goal is to break into the “top league” of mobile players.
As part of this strategy, the company has already created a Looney Tunes Dash issue runner and is going to release 10 more “mobile-oriented” titles by the end of the year.
Let’s add that the working title of the title is FarmVille: Harvest Swap and its trial launch took place in December in the Philippines.
A graph showing the place of the FarmVille: Harvest Swap game in the Philippine ranking of iPhone downloads in the period from January 15 to February 13, 2014 (according to AppAnnie.com )
A graph reflecting the place of the FarmVille: Harvest Swap game in the Philippine iPhone sales rating in the period from January 15 to February 13, 2014 (according to AppAnnie.com )
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