Revenue from the Zynga Poker game is falling, and users are losing interest in it. The analytical firm SuperData came to this conclusion after analyzing the social poker market.
Revenue in this market segment falls along with the number of users. In addition, the emphasis is shifting towards mobile. So, in 2013, the MAU of social poker was 47 million, and the revenue was $203 million. This year, these figures will not exceed 35 million and $179 million, respectively. By 2017, revenue will be $156 million, with most of the money coming from mobile players. The total MAU will drop to 32 million.
SuperData analysts attribute this decline mainly to Zynga Poker. In their opinion, she is the leading game on the market: last year, 61% of the total revenue from social poker belonged to her. She earned from $9 to $13 million a month.
By the end of last year, Zynga Poker’s audience had decreased by 44%. Revenue, however, declined less dramatically. This happened because user spending is very unevenly distributed, and some of the “whales”, that is, actively spending users, have remained in place for the time being.
“Due to the fact that Zynga Poker dominates the social poker market, the decline in its performance affects the rest of the market,” says Stephanie Llamas, senior analyst at SuperData.
Where do users go? In an online casino, experts from SuperData are sure. These are applications where you can play not only poker, but also other games – blackjack, slots, and so on. The creators of social poker games adapt to the changing situation. For example, KamaGames has turned its Pokerist application for playing Texas poker into a branded platform for social casinos.
To retain users, Zynga needs to do the same, according to SuperData analysts.
A source: http://venturebeat.com
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