Soon, watching game videos may become more popular than the game process itself. But those who love letsplay can also be monetized. Matt Patrick, the creator of the popular YouTube channel The Game Theorists, told about this during a speech at Casual Connect in San Francisco.
In the image: Matt Patrick. Source http://venturebeat.com
Patrick compared letsplay fans with sports fans.
Someone is watching football, someone is playing it, and the same thing may happen to games soon. There is no need to be afraid of this, because the audience of video games can be monetized on the same principle as the audience of sports competitions.
As an example, he cited the series Five Nights at Freddy. A small percentage of people play them, and the rest just share videos and buy merchandise.
Peter Warman, executive director of Newzoo, agrees with Patrick. He is sure that in the near future the esports industry will see an avalanche of growth.
Christian Sergstrole, the creator of Vainglory, believes that a serious obstacle must be overcome on the way to mass success in esports. Games should become clear. That is, the viewer should watch the match and immediately understand what is happening – as, for example, in basketball.
A source: http://venturebeat.com
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