Evgeniy Obedkov

HTML5 Games revenue on WeChat Grew by 18% in the first half of 2020

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Now HTML5 games in China are experiencing a new wave of popularity. The revenue growth of mini-applications in WeChat over the past six months amounted to 18%. Local publisher Yodo1 spoke about the advantages and prospects of the platform for third-party developers.Yodo1’s material is based on a speech by Li Qing, a product manager at WeChat, who shared information about the growth in the number of users and their gaming preferences inside the application.

General indicatorsthe total number of registered users of WeChat Mini Games exceeded 1 billion people after mini-games appeared in the messenger in 2017;

  • WeChat predicts an increase in growth rates in the second half of 2020 due to the development of existing and the constant release of new HTML5 projects;
  • mini-games on the platform can be a great way to lure users to the full version of the game in the mobile store.
  • As an example, Yodo1 cites his game Steppy Pants: after the release of the HTML5 version, iOS downloads jumped sharply and raised the project from 935th to 78th place in the list of free games;now the maximum size of the physical cache of WeChat games will be increased to 200MB, which in the future will allow developers to create more diverse and complex projects.
  • Gender, age and geography of Central Asia

In the Chinese mobile games market, the ratio of men and women is 6:4. At the same time, in WeChat mini—games, this indicator is leveled and is 5:5;

  • Yodo1 notes that the female audience is becoming more important than ever — especially in the rapidly growing Chinese market (revenue from mobile games in the region for 2020 will be $ 6 billion);
  • two thirds of HTML5 game users are over 30 years old (in mobile games released in stores, only half of the players fall into this age group);
  • 58% of users of WeChat mini-games live in cities of the third and fifth levels, which allows developers to reach a much wider audience;
  • residents of small towns play less full-fledged mobile titles, because they often require a stable Internet connection, take up more memory space and are more demanding of hardware.
  • The most popular genres

The most popular games on WeChat are puzzles and simulators with a total audience of 600 and 500 million people, respectively;

  • In total, HTML5 projects of these genres generate revenue of more than $324 million;
  • The audience of RPG games is 300 million people and generates revenue of $295 million.
  • Market prospects for foreign developers

HTML5 games can become an easy entry point into the Chinese gaming market, allowing you to easily monetize and scale your projects;

  • as noted by Yodo1, this is not only an excellent source of additional earnings for studios, but also an opportunity to significantly expand the audience of their main titles.
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