The revenue of the Vungle mobile video advertising network from Chinese users has grown by 400% since the beginning of 2015. This was announced by the company’s executive director Zain Jaffer in an interview with VentureBeat.
According to Yaffer, the local mobile advertising market, as well as the mobile application market, is growing very fast. And for those who did not have time to join in the initial stages, it is very difficult to fit in now.
“Some mobile studios are already late. Local competitors are ahead of them by a head. People are just missing their chance with China. Sometimes because they think too narrowly and are afraid to invest in the development of the company the way we did,” comments Yaffer.
“Some companies are trying to do the same things in China as in the West,” adds Catherine Mylinh, vice president of marketing at Vungle. However, according to her, this is a mistake. It is necessary to hire local specialists who understand the intricacies of local rules and requirements for companies.
“We need to create special features for the Chinese market. You need to be able to work with the restrictions imposed by the “Great Chinese Firewall”. We have to deal with local distributors,” says Yaffer.
“It’s silly to think that techniques that have performed well in the West will work just as well in China,” concludes Yaffer.
Source: VentureBeat