The Chinese company ByteDance is mainly engaged in social networks (TikTok, Douyin, Helo). But back in January, she began to strengthen her position in the gaming industry. Now ByteDance continues to follow the set course. Recently, the company has opened almost a thousand vacancies for its gaming division.
The announcement published on Monday says that ByteDance is looking for 200 technical specialists and 700 managers. The company gives preference to students. Most of the new employees will work at the Zhaoxi Guangnian Information Technology studio, which ByteDance bought in early 2019.
According to SCMP, the company wants to compete in the gaming market with other Chinese giants — Tencent and NetEase. In particular, to strengthen her position in the niche, she lured Jason Fung, a former senior director of esports at Alibaba.
While ByteDance is only at the beginning of the path. It is still a relatively small gaming business by the standards of China. Liao Xuhua, an analyst from Beijing-based Analysys International, notes that only two thousand people work in ByteDance’s gaming divisions.
“At least the same number of people work in the twenty largest gaming companies in China,” says Liao. “And NetEase has over 10 thousand employees. So if ByteDance wants to be a giant, then the current size of its gaming team is too small.”
To date, ByteDance has managed to release both several casual games and a couple of hardcore projects — Art of War: Infinity Evolution and JJ Street Basket. The last game since March earned $4.6 million. Not a bad result, but, as Zheng Jintiao from GamerBoom notes, the same Tencent considers the project unsuccessful if it earns less than $ 30 million in the first month.
According to analysts, now ByteDance is working “on all types of games at the same time” in the hope of releasing at least one hit. Other analysts say that ByteDance will focus on competitive games and projects with aggressive monetization — RPG or strategies, for example.
Also on the topic:
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- Interview with NetEase about the development of Eve Echoes: “We tried to directly transfer content to the mobile version”
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