The value of Nintendo shares on the Tokyo Stock Exchange increased after the release of Pokemon Go. The company’s capitalization increased by $5.8 billion and amounted to $22.8 billion.
The Pokemon Go title was developed by Niantic. However, the IP rights belong to Nintendo. The game was released on iOS and Android on July 5, and within three days took the first place in downloads in the American App Store. Over the same period, Nintendo’s capitalization grew from $17.09 billion to $22.8 billion.
At the moment, Nintendo shares have reached their highest value in the last two months. The last time the company’s capitalization approached today’s figures was in May: according to Forbes, Nintendo was worth $21.7 billion.
Let’s add that the popularity of Pokémon GO in the USA has already led to the fact that local game servers cannot cope with the load. Some players see a screen that informs them that the servers are overloaded. Others receive a message that their location “cannot be identified,” writes the VentueBeat resource.
Pokémon GO is a game with elements of augmented reality. The player is invited to search and collect Pokemon in real terrain, as well as fight with them and with other users.
Source: Forbes, Reuters, VentureBeat