The fact that the top-level domain “.game” went to Uniregistry became known in May 2015. Five companies participated in the bidding for ownership, including Google and Amazon. However, Uniregistry won. The general consultant of the company announced this on his Twitter account.
WeGot.Game https://t.co/6oQFAJCzuu
— Bret Fausett (@bretfausett) May 11, 2015
Начиная с июля 2015 года, владельцы домена открыли предзаказ на адреса. По данным Uniregistry, «практически все» самые крупные игровые корпорации воспользовались этой возможностью. Так, Blizzard Entertainment закрепила за собой Warcraft.game и Starcraft.game, Activision приобрела CallofDuty.game, а Microsoft купила Minecraft.game и Xbox.game. Apple, в свою очередь, стала владельцем iPad.game, AppleWatch.game и AppleTV.game.
Let’s add that a similar domain called “.games” went to Rightside. The company plans to start selling addresses in the third quarter of 2016.