Another $4 million was invested in the Knock Knock studio. Her messenger games have generated 5 million organic installations since last summer.
March Capital Partners invested the largest amount in the closed round of financing in Knock Knock. In addition to them, Raine Ventures, London Venture Partners and Ludlow Ventures also participated. Taking into account their investments, Knock Knock attracted a total of $6 million for messenger games.
With the funds raised, the studio will replenish its portfolio of games for messengers and expand the number of platforms for them. She is interested in going out on Chinese WeChat. Knock Knock also plans to increase the staff of developers, and will direct another part of the funds to attract users.
The goal of Knock Knock is to create fascinating titles that will not distract the user from communicating in messengers and which he will share with friends. 75% of the installations of her games are generated precisely thanks to viral exchange.
Knock Knock was founded in 2018. Among its developers are veterans from Zynga, Jam City and Glu Mobile. The studio has already released two games on Facebock Instant Games. Now she is preparing a third one — already for several platforms.
Let’s add that, according to VentureBeat, the monthly audience of messengers can be 5 billion users. The most popular platform here is mobile.
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