The Kamcord mobile video streaming service has attracted 200,000 new users over the past two months.
The creators of the service themselves believe that they partly owe the success to the feature from the Apple App Store and Google Play. In September, the Kamcord application was included in the selection of the best new projects in both stores. Word of mouth also played a role. Aditya Rathnam, CEO of the company, comments: “Users show a very high level of engagement. They spend an average of 18.5 minutes in Kamcord.”
Against the background of Twitch, the average session in which lasts for an hour, the numbers are not impressive. However, for a mobile application, these are good retention rates. For comparison, as of 2014, the average session in the mobile application did not exceed 1.4 minutes.
Let’s add that the most popular Kamcord video was a two-hour stream of the Boom Beach game.
Kamcord was founded in 2012. In December last year, the service raised $15 million during the investment round B. The total amount of investments in the company was $25 million.
A source: http://venturebeat.com
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