Subway Surfers has reached 2.5 billion downloads in seven years. What is its key feature now?

At the moment , the achievements of Subway Surfers are as follows:

• 2.5 billion installations (this is half a billion more in annual terms);
• average MAU — 100 million users;
• the average DAU is 20 million users.

Nervig also noted that the retention of Subway Surfers remains “the best in the genre”, but did not give specific figures.

• A Danish team of 40 people is working on the game. It consists of employees of SYBO Games and Kiloo itself. The latter is both the publisher and the second developer. SYBO staff is working on updating in-game content (including cities and characters). Kiloo handles ad balancing and monitors the status of the SDK.
• According to Nervig, the core of Subway Surfers has hardly changed since the creation of the first two prototypes. For all seven years, continuous iterations were carried out on the start screen, interface and offers.
• In March of this year, the team uploaded the 100th update to the game. She strives to fill the game with new content every month — including for cross-platform players.
• The main feature of Subway Surfers at the moment is the constantly updated “World Tour” (World Tours). This name means special events. Each World Tour is a random new location for the game (New York, Paris, Miami, etc.), as well as a limited character and hoverboard, which can only be obtained within the framework of a specific event. Cities change every three weeks.

• Nervig believes that it was World Tours that helped to retain a significant and active player base. These events force users to constantly return to the game to unlock new limited items. In addition, when working on new World Tours, the developers keep in constant contact with the players: they tell which city they would like to visit next time.
• In the existing mobile industry, according to SYBO Games, one of the most important trends is the social aspect of multiplayer games. By the way, to support him, Subway Surfers introduced a weekly competitive event Top Run. Within its framework, players strive to score the maximum number of points per week and surpass other users from their country.

Subway Surfers is a mobile runner available on iOS and Android. This is the first game whose downloads from Google Play have reached 1 billion.

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