In five years, the total number of players who downloaded and tried a particular game from the mobile portfolio of the American company Storm8 has reached 400 million.
This was recently announced by the CEO of the company Perry Tam (Perry Tam). “We have doubled the number of mobile users of our gaming network in the last year alone,” he told Venturebeat.
This was done despite the absence of blobusters in the portfolio, such as Candy Crush and Clash of Clans. Their success in Storm8 is explained by the regular release of new titles (per project per month) and the constant distillation of users from project to project within their gaming network.
“Our difference (from King and Supercell) is the focus on promoting games within our own network. We understand what our users want, and we try to adapt to them,” said Perry.
However, it seems to us that the secret is rather that Storm8 is able to quickly bring high-quality clones of successful projects to the market.
Source: http://venturebeat.com